Analytics is “the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance
Reporting is “the process of organising data into informational summaries in order to monitor how different areas of a business are performing.”
Reporting provides you with information and raises questions, whilst analytics gives you insights and attempts to answer those questions.
They explain the “why?” and the “so what?” because the information is dynamic on more than just a scale of time or interval. You should be able to contort the data to whatever you need. If what you see is a set of standard metrics, then it isn’t truly an analytic assessment (or an analytics product).
From this dynamic investigation into the data, you can derive real-life recommendations about your business.
In this way, analytics is also special because it’s extremely actionable. In fact, it must be acted upon. The value of analytics is only truly delivered upon your own follow up, only if you come up with those recommended next steps and execute them. More on that below.
Measuring core metrics and presenting them — whether in an email, a slide deck, or online dashboard — falls under this category.
Reporting metrics
Analytics
Reporting metrics
Analytics
Reporting metrics
Analytics
Reporting metrics
Analytics
